Despite Pandemic, IHG Avid Brand Continues Growth With “Just Right” Value Focus
launched in 2017, the midscale “avid” brand from intercontinental inns group (ihg) is one of the organisation’s latest and continues to enlarge including the recent groundbreaking of a belongings in canada and its second lodge in mexico. there are 25 avid inns currently open with a deep pipeline of more than 200 on the way. the avid emblem takes a laser-like technique to getting the amenity roster “just right” without extra frills that cost-focused customers on this midscale phase don’t discover vital at this rate factor. https://www.pcmag.com/picks/the-best-free-password-managers around 70 of them will open round north the united states in 2021, which affirms the continued momentum within the hospitality area for brand new inns. consistent with ihg, avid is “targeted on growing the brand within the us, mexico, and canada” first before expanding to additional international locations. https://www.linkedin.com/company/google/life even earlier than the pandemic, avid had evolved a 50-fa